Summary
A Better Way of Seeing the World
Bushnell® has been the industry leader in high-performance sports optics for over 50 years. Our guiding principle is to provide the highest quality, most reliable and affordable sports optics products on the market. And, our commitment to outstanding customer service and strong retailer partnerships is unmatched.
Bushnell boasts leading market share in all of the sports optics categories, and our products have consistently won design and performance awards from prestigious organizations. Our product lines enhance the enjoyment of every outdoor pursuit from spectator sports, nature study, hunting, fishing and birding to stargazing. Indoors, binoculars bring the audience closer to the action in fast-moving sports or the fine arts at theaters and concerts.
Bushnell constantly explores emerging technologies to market sports optics that combine leading edge design with performance innovation. It is this dedication that has made Bushnell the most recognized and reputable sports optics brand in the world. |
Press Releases
New BackTrack GPS Offers Simple, Convenient Navigation
January 1, 2009 Overland Park, KS (Link)
Finally, a GPS that is simple and easy to use. Bushnell Outdoor Products has stripped away the confusion and complexity of GPS navigational devices with its new BackTrack personal location finder. The new BackTrack simplifies GPS navigation with two buttons, an easy to read screen and the ability to save up to three key locations. Once they are recorded, just push a button to navigate back to where you started so you never get lost again.
The BackTrack combines advanced GPS technology with a digital compass and presents them in a compact design. A simple user interface and two buttons let the user find and save three key locations. It could be your car in a parking lot, a campsite in the woods, a rendezvous point at an amusement park or your hotel in a foreign city. When it is time to return to these locations, just select the location, push a button and the BackTrack will provide distance and direction (yards / miles or meters / kilometers) to your saved location.
Just follow the arrow. In the compass mode, it will indicate the direction of travel in compass degrees and a reference to magnetic North.
The BackTrack GPS will provide peace of mind when traveling away from home. It is ideal for both urban and outdoor travel from shopping trips to school field trips to day hikes. With its simple operation, the BackTrack will appeal to kids and adults of all ages. The $69 retail price makes it affordable for everyone in the family.
Key features include: compact design so it fits in a pocket, pack or purse; and lanyard for easy attachment; self calibrating compass, backlit screen with location mode icons (Home Base, Car and Favorite Spot); water resistant construction. The unit includes a SiRF Star III GPS receiver for optimal GPS sensitivity. The BackTrack is powered by two AAA batteries and will run for over 100 uses. One use is equal to ten minutes or less. There is an auto shut-off feature after ten minutes.
The BackTrack will come in five different color ways - orange/gray, green, pink, tech gray and camouflage. They are available at Bushnell dealers nationwide. Suggested retail is $69.
For more information on Bushnell Products visit www.bushnell.com or call 800-423-3537 for consumer inquiries.
Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike?s Law Enforcement®, Stoney Point®, Hoppe?s®, Butler Creek®, Kolpin®, Millett®, Uncle Mike?s®, Final Approach® and Simmons® brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.
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