Magellan has been biding their time, while working on their newest product. The ToughCase is the latest innovation to leave Magellan's HQ, but did arrive just that little bit too late?
The ToughCase was not put together haphazardly, this feature-rich, rugged casing provides GPS functionality to an iPod or iPhone, waterproof to IPX7 standards. As well as extended battery life, up to double what the original battery offers.
The reason we wonder if the ToughCase was brought too late to market, is because of it's compatibility limitations. While it is fully compatible with the 3G and 3GS models, it will not work with the new 4G iPhones. There are many people still using their iPhone 3G/3GS units, but Apple sold over 1.7 million of the 4G iPhones in the first 3 days on the market. How many of those that purchased the new version would have loved this product six months ago?
The other factor that could hinder sales is price, tagged at $200 these cases should be gold-plated and diamond studded. Or at the very least should include Magellan's navigation app, which is a $50 value. A suggestion to Magellan to boost sales would be to offer a bundle deal, with the ToughCase and software for $150.