The advances in GPS technology have created a whole new array of social networks. Meanwhile, existing social networking websites like Facebook and Twitter have started to incorporate locations to their wall posts and tweets. As a result, users have the ability to check in at work, school, restaurants and clubs, constantly alerting others of their location.
One of the more popular location-based networks is Foursquare. With the convenience of 'checking in' from your smartphone, Foursquare made itself accessible to a large audience from the onset. Launched in March 2009, Foursquare announced they reached over 5 million worldwide users in December 2010. Both consumer and merchant friendly, places are suggested to users based on previously visited and bookmarked locations.
The development of this new technology opens up a world of possibility. Imagine if the simple act of using your GPS enabled device saved you money? The existence of websites like Foursquare makes those possibilities realistic. Similar to how geocaching gave a modern twist to scavenger hunts, these new social networks present an updated way to advertise to a targeted audience.
The popularity of location-based social networks are an example of how advances in GPS technology have an affect on the way we communicate. In a technology driven society, GPS devices continue to play an integral part.