In a press release last week, the National Trust announced an upcoming partnership with Garmin. Starting this summer, the National Trust, a charity covering England, Wales and Northern Ireland, will work with Garmin, the global leader in satellite navigation, to promote the popular activity of Geocaching as a way to enjoy the outdoors.
The National Trust will offer visitors the opportunity to borrow a Garmin handheld GPS unit for geocaching at one of the Trust's locations across the country. To increase interest, the National Trust and Garmin are pairing up to hide new caches at over 40 of the historical estates, gardens and kilometers of coastline belonging to the charity. Additionally, Garmin will be hosting introductory sessions about GPS devices and geocaching at some of these locations.
Garmin's senior product manager for fitness and outdoor, Andrew Silver, explained, "Geocaching is a great way for families and people of all ages to get outdoors and discover hidden places using a Garmin GPS and OpenCaching.com. At National Trust places this summer, you can have and get rewards, but also learn useful techniques such as how to read maps and coordinates. Garmin is really pleased to be able to offer this new activity to people who love to experience beautiful National Trust places."
For Garmin, this partnership follows the company's recent announcement of their OpenCaching mobile app. Both the partnership and the app focus on the growing geocaching market that relies on GPS units to assist in finding hidden caches.