A recent survey conducted with participants from around the world concluded that GPS navigation was the most popular in-car technology feature. The New York-based ABI Research, who organized the survey, polled consumers to find the most-desired in-car technology on the market.
With 1,500 people surveyed, the majority of people from different countries preferred GPS navigation services opposed to other technology like Internet radio. Survey takers labeled their interest level as 'extremely interested' or 'very interested' for GPS navigation while the other features only garnered 'average interest.'
"The clear preference for connected navigation can be explained by the familiarity of users with this service. Clearly car OEMs need to build their infotainment platforms around navigation, especially as overall awareness levels about other connected car services remain low," explained Dominique Bonte, Telematics and Navigation Group Director.
ABI Research's study reiterates the growing popularity of GPS navigation among today's consumers.