Geocaching.com is teaming up with Crystal Dynamics to use the popular activity of geocaching to promote a new video game. Crystal Dynamics is the company producing the next Tomb Raider video game. Together, the two companies will use geocaching to get people excited about the latest installment of popular action hero, Lara Croft.
Karl Stewart, the global brand director for Tom Raider and Crystal Dynamics, explained, "We are truly excited to be working on a series of exclusive gaming initiative with Groundspeak. As a longtime fan of Geocaching, it's the perfect fit for Tomb Raider and to be able to create a series of worldwide Geocaching treasure hunts for Tomb Raider is going to be a lot of fun."
The new caches will be hidden worldwide. People can find the caches using the more traditional method of following GPS coordinates or the more recent method called Geocaching Challenges. Geocaching Challenges is a new photo-based activity introduced by Geocaching.com.