Summary
Magellan brand allows people to travel, work and play their way with leading portable navigation and positioning solutions across multiple consumer markets. Recognized as an industry innovator, the company is the creator of the award-winning Magellan RoadMate and Maestro series portable car navigation systems, as well as the Magellan Triton outdoor handheld navigation devices. MiTAC Digital Corporation is privately held and headquartered in Santa Clara, Calif. The company is a wholly-owned subsidiary of MiTAC International Corporation and continues to operate under the Magellan name and logo. For more information on Magellan, visit http://www.magellangps.com.
Magellan, Maestro, Magellan RoadMate, and Triton are trademarks of MiTAC Digital Corp. |
Press Releases
MAGELLAN® ANNOUNCES NEW TRITON SOFTWARE WITH IMPROVED NORTH AMERICAN BASEMAP
January 15, 2009 Orlando, FL (Link)
Magellan, one of the leading GPS brands, announced the availability of its enhanced Triton software with an Improved North American Basemap for an even greater user experience. Magellan will showcase an enhanced Triton line-up in its booth #2177 at the Shooting, Hunting, Outdoor Trade (SHOT) Show in Orlando beginning today and running through January 18, 2009.
Magellan reinvented outdoor GPS when it introduced the Triton series by providing outdoor enthusiasts with the most advanced design and innovative features. In an effort to continue providing Triton users leading edge technology, the company has dramatically improved the Triton software to provide enhanced stability, performance and quality of the complete Triton product line.
"Magellan prides itself on developing innovative products that provide users with the best navigation experience possible," said Justin Doucette, Director of Outdoor Product Marketing for Magellan?s Consumer Product Division. "With the release of the latest Triton software, the new Triton will provide users with the kind of experience outdoor enthusiasts have dreamed of ? a rugged GPS navigation device with a full-color touch screen, friendly user interface, built-in camera and media recorder to capture visited locations, and the best mapping solutions available, including access to National Geographic maps and AccuTerra branded GPS map data."
The new product update incorporates the following improvements:
* User Experience: Users will now be able to enjoy enhanced features including the ability to load and search 500 waypoints, trails with 5,000 track points, and 20 routes; the implementation of the NMEA communication protocol for both USB and Serial communication; trail functionality; and improvements like the ability to select unique trail color in addition to other user-defined trail attribute definitions; and several other user interface and map display improvements.
* VantagePointTM Software: Users will now be able to take advantage of a Window system trap application that alerts them of new Triton software updates. Additionally, the updated trails functionality and NMEA communication protocol are included in the latest VantagePoint software release to allow users to replay and customize their trails and perform GPS logging. VantagePoint software is available for free download at www.MagellanGPS.com/VantagePoint.
* Product Accuracy: The accuracy of location information has been updated with improvements in latitude, longitude, heading, bearing, distance, date, time, elevation and speed. The accuracy of the internal memory and SD Card memory readings has also been improved.
MITAC INTERNATIONAL CORPORATION COMPLETES PURCHASE OF MAGELLAN CONSUMER PRODUCT DIVISION
January 13, 2009 Santa Clara, CA (Link)
MiTAC International Corporation today announced the completion of its purchase of the Consumer Product Division of Magellan Navigation, Inc. Magellan will become a wholly-owned subsidiary of MiTAC International Corporation. The new entity will be called MiTAC Digital Corporation and Magellan will continue to operate under the Magellan name and logo. The new division will be led by recently appointed CEO of MiTAC Digital Corporation Kevin Chuang and will remain headquartered in Santa Clara, Calif.
"I am very pleased to be part of the new MiTAC Digital Corporation. The ability to leverage MiTAC International Corporation strength in engineering and manufacturing and the Magellan brand and channels of distribution puts MiTAC Digital Corporation in an excellent position to strengthen and grow the business in North America," said Kevin Chuang, CEO of MiTAC Digital Corporation.
Magellan's brand strength centers on its consumer brand preference, channels of distribution in the handheld outdoor and car navigation markets in North America. Its award-winning product lines include the RoadMate® and Maestro? series of portable car navigation systems and the Triton® outdoor handheld navigation devices.
"With this purchase, MiTAC International enhances its mobile navigation business and positions our company for growth in North America," said Billy Ho, President of MiTAC International Corporation.
MiTAC International, a leading worldwide maker of wireless communications products including portable GPS navigation devices, will operate both the Mio and Magellan brands independently in North America, but the brands will share technological expertise. Mio Technology is a wholly-owned subsidiary of MiTAC.
About MiTAC
MiTAC International is a global information technology company headquartered in Taiwan and publicly listed on the Taiwan Stock Exchange. Founded in the 1990ís MiTAC International has based its business model on Innovation, Design, Manufacture and Service (IDMS), thereby providing our clients with a totally integrated solution. This solution is managed by the following Business Units (BUs): Client System, Enterprise, Mobile Communication, and Tyan. The core competence of MiTAC International centers on in-house software development, innovative integrated hardware technology, ID design ability, vertical-manufacture ability and brand management ability. Mitac?s Mobile Communications Business Unit is focused on developing integrated handheld products, including GPS, GPS Smartphones and Mobile Internet Devices, with the emphasis on moving towards High Profit, Value-Added Design, Manufacturer and Sales. MiTAC Web site: http://www.mitac.com.
MAGELLAN ENTERS INTO DEFINITIVE AGREEMENT TO SELL THE MAGELLAN CONSUMER PRODUCTS DIVISION TO MITAC INTERNATIONAL CORPORATION
December 15, 2008 Santa Clara, CA (Link)
Magellan Navigation, Inc. today announced it has entered into a definitive agreement to sell the Magellan consumer products division to MiTAC International Corp. Closing of the transaction is anticipated in January of 2009. Financial terms are not disclosed.
Recognized as an industry innovator, the Magellan consumer products division is the creator of the award-winning Magellan® RoadMate® and Maestro? series portable car navigation systems, and the Magellan Triton® outdoor handheld navigation devices. The company is recognized worldwide through its Magellan brand.
MAGELLAN® BRINGS NEW LEVEL OF EASE TO AUTO NAVIGATION WITH INNOVATIVE ONETOUCH? USER INTERFACE, PUTTING DRIVERS IN CONTROL OF THEIR TRAVEL EXPERIENCES
October 30, 2008 Santa Clara, CA (Link)
Magellan, one of the fastest-growing GPS brands in the world, is introducing the industry's first vehicle navigation device with a OneTouch user interface. The new Magellan Maestro 4350 series, featuring an evolutionary new interface which eases use and reduces driver distraction, is available nationwide.
Magellan's Maestro 4350 device offers a revolutionary and patent-pending new OneTouch interface that puts the user's favorite destinations and searches just one click away. After users identify and store preferred banks, restaurants and other destinations in the device, the OneTouch feature lets them instantly access directions to those located closest with one quick menu click.
"The new OneTouch interface represents the next generation of navigation, enabling instant access to the device's features and the ability to search for points of interest right from the main display," said Mike Wagner, senior director of product marketing, Magellan. "The OneTouch menu delivers revolutionary new screen flow and ease of use that is designed to maximize functionality while reducing driver distraction. One benefit of the OneTouch interface is the ability to pre-program the unit to find a specific brand of business, wherever they are, with a simple click. When a traveler is ready to find their favorite cup of coffee, they click on the OneTouch button they created and the GPS unit immediately finds the closest location options and routes for their selection."
OneTouch Gives Easy Access to Travel Experience Drivers Want
The Magellan Maestro 4350 OneTouch menu gives drivers a personalized travel experience with all of their favorites close at hand:
-- Instant access to favorite businesses, restaurants, banks, gas stations, services, searches and more, so drivers can find the things they care about with a simple click wherever they are.
-- Instant access to specific address destinations so drivers can quickly route to the same address when needed.
-- Instant access to applications to play music, make phone calls, or find addresses.
-- Instant access to all Points of Interest (POI) from a single source so drivers can perform one search and get results from both the standard POI database and Magellan-exclusive AAA TourBook(R) guide travel information database. Results are organized in a tabbed format.
Get Around Traffic
Integrated live traffic receiver and subscription service is paired with a new live traffic user interface that gives drivers easy access to all traffic information and offers alternative routes so drivers can pick the best route at the time.
Intuitive and Clutter Free
-- Enhanced pedestrian mode and "Find Your Car" capabilities.
-- 3D landmarks to give drivers visual cues for maneuvers and destinations.
-- Map information is built as layers, with the most-often-used information given prominent position for easy access.
-- Larger fonts for easier viewing.
-- Intuitive, context-driven touch zones for a completely interactive map screen.
-- New address book makes address entry a snap with smart address summary that lets users save complete itineraries.
-- Simple data entry enabled by one of the largest keyboards in its class and unique QuickSpell(R) functionality that allows quick single-address entry or convenient multi-destination trip planning, including route optimization.
The Maestro 4350 also features Magellan's first pedestrian mode offering. The pedestrian mode optimizes a route for walking and adjusts arrival times to match walking versus driving speeds. Using this mode, users will be able to navigate their way from the parking garage to their favorite restaurant and back with voice prompted guidance designed for walking speeds.
Additionally, the Maestro 4350 features an audio, video and picture player.
The Maestro 4350 OneTouch ships with a windshield mount and cradle, a cigarette lighter adapter, protective pouch, A/C power adapter, USB data cable and an adhesive disk for dash mounting and can be purchased online at http://www.magellangps.com.
Review units are obtainable by contacting: rfinelli@magellangps.com.
MAGELLAN® SHOWCASES LATEST INNOVATIONS IN GPS AT OUTDOOR RETAILER, INCLUDING NEW TRITON? SERIES ADVENTUREPACK?
August 8, 2008 SALT LAKE CITY, UT (Link)
Magellan, one of the world?s fastest-growing GPS brands, will showcase its Fall 2008 outdoor and vehicle navigation lineup at the 2008 Outdoor Retailer Summer show, featuring the latest in design, ease-of-use, content, and accessibility. Offerings include the Intermap Technologies® comprehensive AccuTerra? maps, and the Magellan Triton Series AdventurePack, which includes one of five Triton units, National Geographic?s TOPO!® Explorer Deluxe map software, carrying case, and Secure Digital (SD) memory card.
Now Triton Users Can Access More National Geographic Maps on Their Device
All 28 titles of National Geographic?s TOPO! outdoor recreation mapping software (covering all 50 states) and the 21 titles in its Weekend Explorer 3D software series are fully compatible with Triton units. These software titles feature highly detailed and enhanced USGS quad maps for an entire state or region (TOPO!), and for recreational regions near metropolitan areas (Weekend Explorer 3D).
Now the Triton series is the first outdoor handheld to offer users access to National Geographic?s new TOPO! Explorer Deluxe map software.
National Geographic TOPO! Explorer Deluxe supports the Magellan Triton 300, 400, 500, 1500 and 2000 units and offers outdoor enthusiasts:
* Detailed map imagery ? enabling users to view USGS 1:24k (7.5 Minute) quads
* Natural color aerial imagery
* Access to an online database filled with trails, Forest Service roads, and other recreational information
Triton AdventurePack
Magellan continues to reinvent outdoor GPS and navigation with a bundle designed for turnkey outdoor navigation - the Magellan Triton Series AdventurePack. Available with the Triton 400, 500, 1500 and 2000 models, the AdventurePack bundles the Triton unit of your choice with National Geographic?s TOPO! Explorer Deluxe, a carrying case, and SD card.
TOPO! Explorer Deluxe is an entirely new way to get detailed topographic maps for hiking, cycling, backpacking, camping, hunting, fishing, and more. TOPO! Explorer Deluxe contains 25 map credits for use on the TOPO! Explorer web site, www.topo.com. The map credits entitle customers to download 25 SuperQuads for any location in the United States. TOPO! Explorer Deluxe also includes a nationwide set of USGS 1:100,000 ? scale topographic maps, ideal for planning trips and browsing terrain.
The Triton AdventurePack series brings these two products together, combining them with Magellan?s rugged IPX-7 design, a color touch screen (some units), handy carrying case and SD memory card, putting the next adventure in the palm of the user?s hand. These solutions will be demonstrated at Outdoor Retailer, so retailers can test for themselves.
AccuTerra Maps
Magellan recently partnered with Intermap Technologies, a leading provider of digital maps, to offer the first commercial availability of AccuTerra maps for Magellan Triton and eXplorist® handheld GPS, providing outdoor enthusiasts with advanced topographic maps and off-road points of interest. Triton and AccuTerra offer detailed land use classifications that outline federal, state, and local lands, plus a linear trail network and over 1 million outdoor-centric POIs for the most comprehensive recreational content available for handheld GPS.
The Triton series and AccuTerra maps will also be demonstrated together, giving retailers another hands-on testing opportunity.
VantagePoint? Map and Content Management Applications
Additionally, Triton is the first Magellan handheld GPS to feature the new, free map and content management application, VantagePoint, which enables users to easily upgrade and share information to and from their Magellan units. VantagePoint allows Triton users to download additional maps onto their devices, as well as upload stored treks, waypoints, and other recorded media.
Triton Series
The Triton series of five units is the first line of rugged, handheld outdoor navigation devices designed with a new user interface flow and screen graphics which make the Tritons easier to use and even more accessible to a greater population of outdoor enthusiasts.
The full-featured Triton units offer full-color, touch-screen controls and a built-in 2 mega pixel camera, which gives users the ability to record and attach audio/video and photographs to waypoint files. IPX-7 rated and water submersible, the Triton series delivers ruggedness required by even the most demanding outdoor enthusiast. Other unique Triton features include a digital compass (electronic on some models), barometer and built-in LED flashlight. All of these features are elegantly integrated and designed to create an overall experience not found in any outdoor GPS handheld today.
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