|Minimum Advertised Price (MAP) Explained|
Why don't we show the price on some items?
Wherever possible, we do show the price of all items on the website. However, many of the items we sell online are governed by a Minimum Advertised Price (MAP) policy set forth by the manufacturer. Simply put, this policy does not permit authorized dealers to display a price lower than their set minimum advertised price. In almost all cases, we sell the item at a lower price than the MAP price, offering you substantial discounts, but in accordance with the manufacturer's policy, we cannot show the price and we must abide by this policy.
Then how do I see the item's price?
The easiest and quickest way to see our actual discounted sale price for an item is to simply 'add it to the cart' - the shopping cart will put the item in the cart at its current selling price (we'll also show you estimated shipping option costs as well). You are not obligated to buy anything in your cart and you can remove any items whenever you want.